StrategyUp Consulting & Facilitation

Business strategy

Functional strategy

Brand & Product strategy

At StrategyUp, we offer more than strategic session facilitation. Our facilitating techniques unlock your team's potential and foster a growth mindset.

We understand the challenges that companies face when it comes to developing a clear and effective strategy. We frequently hear from clients who recognize the need for a smart strategy but lack the experience and expertise to develop one in a professional way.
That's where our team of experts at StrategyUP comes in. We work closely with founders and their teams to guide them through every stage of the strategy development process. By diving deep into the client's business and market environment, we gain a comprehensive understanding of the issues, challenges, and needs of the team.
We then develop customized frameworks and facilitate exercises that are tailored to the specific needs of each client. Our approach is designed to provide hands-on support and guidance throughout the process, ensuring that the team remains focused and aligned on achieving its strategic goals.

BUSINESS GROWTH STRATEGY

Long-term Vision – a bold, vivid, and inspiring result, which describes how the successful future looks like for your business.

Strategic priorities – areas of activity on which the company will focus. Together with clearly defined targets in each priority.

Strategic projects – actions that will lead to target achievement in the next 6-12 months.

Roadmap – our process is designed to provide a detailed plan for the project, outlining objectives, tasks, deadlines, areas of responsibility, risks, and resources required for project launch. This is helpful for teams that may be working on complex or long-term projects, as it allows for better coordination and effective project management.

HIGHLY MOTIVATED TEAM

Empowered - through our approach, each team member gains a clear understanding of their role in achieving the company's vision, empowering them to contribute to the success story and feel inspired.

Engaged - people feel more involved in the business when they actively participate in strategy development. By investing their time and effort, sharing ideas, and taking part in decision-making, they develop a sense of dedication and responsibility toward implementing the agreed-upon projects

Aligned - formalizing all session outcomes in one document helps to align your team and ensure everyone is on the same page. This approach allows your team to move forward toward one destination and focus on the same targets and priorities.

MIND-SET TRANSFORMATION

Big picture thinking - the opportunity to examine the external environment broadly, internal processes in-depth, and specific department details help employees develop a helicopter view for big picture thinking.

Strategic thinking - strategy development takes several weeks with systematic sprints and homework. This fosters strategic thinking skills, enabling teams to focus on results, consider risks and opportunities, and determine effective actions for achieving goals.

Out-of-box thinking - in our sessions, we conduct various brainstorming exercises and explorations to help employees learn how to generate breakthrough ideas, actively listen to each other, and find appropriate solutions.

Initial Briefing:

Our process starts with an initial meeting with the client where we listen and ask targeted coaching questions to help leaders identify their goals and expectations. The outcome of this stage is a formulated target and expected results of strategic sessions.

Scenario Proposal:

Once we have a clear understanding of the client's goals and expectations, we prepare a detailed scenario proposal that outlines each stage of the strategy development process, including frameworks, facilitation exercises, and deliverables. We make sure that the process is seamless, with the output of one stage serving as the input for the next. We also provide an estimate of the number of sessions and calculate the budget. The outcome of this stage is an approved scenario, timing, and budget.

Pre-work:

Next, we complete the necessary pre-work, which includes conducting coaching interviews with the leadership team to gain a deeper understanding of the company's business, developing analysis templates, consulting with employees when filling out these templates, and fine-tuning the scenario based on internal data and information gathered during the interviews. The outcome of this stage is a PowerPoint file prepared by the leadership team, consisting of 10 to 50 slides that will be presented and used during the strategic sessions.

Strategic Sessions Conduction :

As experienced facilitators, we professionally organize the strategic sessions to ensure that the client can focus on the content and discussion with their team. We closely follow the session scenario and timing by moderating each exercise and creating a constructive and respectful atmosphere that fosters creativity and agreement. We also provide all necessary materials in advance to maximize visualization of each topic discussed, ensuring everyone sees the same things and understands them equally. The outcome of this stage is a PDF photo report of each session stage, including meeting notes, agreements, and deliverables, all systematically organized.

Follow-up:

After the strategic sessions are complete and the report is delivered, we have an individual meeting with the client to provide feedback and recommendations for implementing the strategy. This stage provides the client with clarity regarding the next steps, a reflection of the process, and session results.

Vadym Zhuravskyi

Head of HR & Legal at Evyap Ukraine

We had the pleasure of working with Anna Klymenko to develop our strategy and business plan. Anna expertly led our strategic planning process, from meticulous preparation to conducting preliminary interviews with all participants, including an external consultant. She guided us through exercises and deep discussions that enabled our Leadership Team to make significant progress in just two days.We analyzed future trends, identified internal barriers, studied the external environment, and brainstormed to prioritize short-term and long-term projects. The result was a clear roadmap that gave our team members focus, clarity, and drive for the upcoming year.
Anna's dedication, strategic framework knowledge, and team engagement skills impressed us. She was always available to offer advice and support even after the session. We highly recommend Anna as a facilitator who can lead your team to success.

Claudia Florea

General Manager Active Cosmetics Divison at L'Oréal Romania

Anna and Kostiantyn Klymenko facilitated our Leadership Team's strategic planning workshop, and we were impressed by their solid and well-organized approach to preparation. They conducted individual interviews with team members to understand our business background and proposed a customized workshop scenario that met all our requests.The two-day offline workshop was fascinating, and our colleagues were energized and motivated. We discussed trends, defined outstanding results, reviewed current projects, and brainstormed new project ideas. We chose the best ideas that met our criteria and had our second one-day workshop online, which focused on the particularization of key projects. Each team member left with a clear understanding of their next steps.Anna and Kostia created an inspirational atmosphere that made us feel like one team dedicated to our strategy and roadmap. We highly recommend them for their approach to preparation, customized workshop scenario, and ability to create an emotional connection within the team. Thank you, Anna and Kostia!

Iaroslav Gumeniuk

Chief Marketing Officer at Robota.UA

We worked with Anna to renew our brand positioning. First, we conducted external research and in-depth interviews which helped to understand our target audience's insights followed by a series of workshops. We involved not only the sales and marketing teams but our partners from research, creative, and brand strategy agencies in the brand positioning workshop under the facilitation of Anna Klymenko.Thanks to Anna`s marketing background, she provided the appropriate frameworks and session scenarios. If someone had told me it was possible to fit in two workshops, I wouldn't have believed it. Now I am sure that with a motivated team and a professional facilitator, you can make a difference!With her energetic facilitation, we managed to brainstorm and align on many topics: (1) Persona insight, pains, and tensions, (2) СJM, (3) Brand Point of View, (4) Key product attributes and benefits, (5) Brand USP, (6) Brand positioning and differentiation.Further, communication strategy development was built on a new positioning platform, and we came up with an advertising campaign, that differentiated the brand "Robota.Ua" from competitors and made a huge impact on business results. Watch videos from our project with Robota.ua Team.https://youtu.be/OG-LCuNhQzc, https://youtu.be/KB60PUW7Q20

Natalia Kosarevych

Head of Marketing at Metro Ukraine

In Jan 2022 we had a mega-productive strategic session with Anna and Kostiantyn Klymenko to reboot our Marketing function.During 2 days of concentrated intellectual work, my team got a real transformation: we reformulated the role of the Marketing function in the company, formed a mission, and defined a vision. As a result of the session, we found growth points, developed a roadmap, and created breakthrough ideas for meeting clients' expectations and strengthening the company's position in the market.Anna, thanks for your careful and painstaking preparation, for the effective and sequenced design of the session as well as your amazing ability to create an atmosphere of trust, openness, and involvement. Your highest expertise, business acumen, enthusiasm, energy, and sensitive and caring attitude towards every team member exceeded my expectations!

Andriy Partyka

CEO at Ocean Media (Starlightmedia Sales)

Did you know that the very process of gratitude makes both parties happy? So catch two powerful business moderators to pump your super-teams! We have already rebooted once again and charged our batteries for 2022! Thank you to Klymenko Kampani! You are cool positivists and definitely professionals.

Viktoria Smus

People & Business Developmen Head at Johnson & Johnson Consumer Health Ukraine

It is a great pleasure to recommend Anna Klymenko as a professional facilitator, business trainer, and agile coach. I had the opportunity to cooperate with Anna in all these roles. She facilitated several strategic sessions and conducted training «Facilitation in business» for Johnson&Johnson Ukrainian team.Thanks to Anna's professional facilitation skills our Management team re-viewed our future perspectives, focused on main business drivers and developed a solid action plan for the next years. As a result of these initiatives, our business demonstrated more than 30% growth in 2019.Anna, I admire your business background, innovative mindset, creative thinking, and client orientation. You set an example of continuous improvement of your facilitation and coaching skills to meet the changing demands of the industry and new client requests.

Yuliya Yanchevska

HR and GA manager at Toyota Ukraine

Our Business Strategy identified a new challenge that demanded a non-standard approach and breakthrough solution.
As we at Toyota believe in team power, we decided to organize the strategic workshop and invited professional facilitators to lead the process.
Anna and Kostiantyn thoroughly clarified our request and expected outcomes. They also conducted coaching interviews with our Stakeholders to understand the specifics of the Company business, as well as the gains and pains of the Team. After that, they proposed us tailor-made scenario which perfectly fitted our brief. I would say that such thoughtful and consistent preparation stage amazed me a lot and I believe played a key role in the workshop's success.
As a result, we identified innovative projects which helped to resolve our challenge. An additional treasure of the workshop is our Team full of energy and desire to implement projects which they have developed together.

Oksana Patselya

L&D Head at Global Bilgi Ukraine

We have been inviting Anna and Kostiantyn to facilitate our strategic session for two years in a row. Our cooperation always begins with a deep and thorough clarification of the request. Then they propose several scenario options for the session. We have a detailed discussion and select the best scenario. And finally the session itself. This is real Art!Our 2020 and 2021 session was held online, with 60 people. It was a real challenge.I had my doubts and fears - about how to get the desired result online. Thank you very much, Anna and Kostya. You guided us through each stage with tenderness and determination. As a result, new projects and new levels of collaboration appeared in the team. By you, Guys, our strategic sessions are facilitated at the highest quality. It is a pleasure to work with experts of this level. Respect and a big recommendation from our entire company!

Our Team

From Corporate Careers to Consulting: Our Journey to Help Ambitious Entrepreneurs

Allow us to introduce our highly experienced consulting team, who started their own business six years ago not by chance but by design. Before venturing into the world of consulting, our team members honed their skills as marketing directors in top international systematic companies such as Kraft Foods (Mondelez), AB InBev, Danone, Louis Vuitton Moet Hennessy, and Colgate-Palmolive, as well as in some of Ukraine's largest companies like AVK, Nemiroff, Bayadera, and MHP. In 2017, our team members decided to focus on empowering talented Ukrainian entrepreneurs with big ambitions and bold goals, using their wealth of experience and expertise.

Anna Klymenko

Facilitator and business coach

As a facilitator, she excels in establishing eco-friendly and collaborative relationships with clients and their teams. Through her neutral and non-judgmental approach, she fosters a safe, engaging, and creative atmosphere during sessions. Her effective coaching techniques encourage out-of-the-box thinking and provide a fresh perspective on the company's strategy from various angles.

Konstantin Klymenko

Business strategy adviser

As a consultant, he excels in identifying the optimal frameworks for long-term company development. He supports the management team in conducting market analysis and evaluating trends, competitors, and customer needs. His expertise ensures that each session is structured and tailored to the unique needs of the company.

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Strategy Development

We Facilitate Strategic Workshops to Scale Up Startups and Small-Medium Businesses Potential

«Strategy is a set of choices, which define where you gonna play and how you gonna win. To do one thing not others».

«Strategy is what you do. As well as what you choose not to do».

Our strategy development process

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